A UK-based packaging and branding designer & creative.

I believe in the power of design and to do more than just make things look good . I create solutions to make a difference. My focus is to understand people & brands and to create beautiful designs that have more heart.

Bold orange letters 'A.P.' with a period
Black and white photo of a woman with long dark hair, wearing a jacket and a collared shirt, posing with her hand on her head and looking at the camera.
Stylized handwritten text that says 'Do good design.'
  • Arrangement of Luccoca chocolate bars with colorful packaging labels, some loose cacao beans in a bowl, and greenery on a woven surface.
  • Collage of personal care and decorative items featuring tins, a spray bottle, a candle, a ceramic cup, and dried flowers, with a minimalist white background.
  • A person squeezing lotion or cream from a bottle onto their hand, with the words "hello sunday" beside the image.
  • A split image showing food and chocolate items. On the left, a colorful display of lemons, a small box labeled 'Lemon Meringue,' and some broken chocolate pieces. On the right, various chocolate bars and boxes, including one labeled 'London Brick' and others with pink labels, scattered on a light gray surface.
  • Two sets of whiskey bottles and wax seals, one set on a light teal background and the other on a lavender background. Each set consists of a taller bottle and a shorter bottle, both with black caps and labels. The bottles are part of the Longmorn and Scapa single malt whiskey collections, with celebratory seals and tasting notes attached.
  • Display of two large bottles and three small bottles of Equiano rum, with a blue box, on textured stone blocks against a beige background.
  • Collage of six different images featuring various cocktails and drinks with tropical fruit garnishes, set in a warm, summery theme. The images include close-ups of drinks, someone pouring a drink, and artistic arrangements of ingredients.
  • A split image featuring a scenic road view through a car window on the left and a person jumping off a cliff into a lake at sunset on the right, with text overlay promoting a tequila brand called Momentoro.
  • A collection of skincare and beauty products on a wooden surface, including a candle, a bottle of olive oil labeled "Ouli's Ointment," a spray can labeled "Ouli's Ointment Ola Oil," and two tins of "Ouli's Ointment" balm with yellow and blue labels.
  • Image displaying four ingredients with descriptions: beeswax, chamomile, olive oil, and geranium. Each section has a photo of the ingredient and a brief description of its source and benefits.
  • A Tropicana Sensations pineapple and pink guava crush juice box featuring images of a pineapple, green apple, and guavas with a straw, against a gradient orange background.
  • A lineup of pink skincare and beauty products from Hello Sunday, including face moisturizer, serum, hand cream, and lip balm, each with SPF. The products are arranged in a row with matching pink boxes in the background.
  • Collection of pink and purple skincare and makeup products from Hello Sunday, including face mist, lip balm, glow primer, and glow stick, displayed against a pink background.
  • Collection of Hello Sunday skincare products including mineral moisturizer, serum, eye cream, all with SPF 50, in green packaging.
  • A collage of outdoor activities on a beach, including people fishing, exploring, and enjoying the scenery; photos of fresh seafood, cooked food, and smiling individuals in casual and outdoor gear.
  • A vinyl record album titled 'AFRIKAN CULTURE' featuring a black and white photograph of a man with dreadlocks on its cover. The cover shows a close-up portrait of the man's face with one eye slightly more open than the other.
  • Two CDs and their cases, with one case open showing text and a woman with dreadlocks on the cover, titled "Terms & Conditions" by Speech Debelle and "Simo Ashdown Remix".
  • Vinyl record and album cover featuring a stylized portrait of a man with short hair and beard, set against a lime green background.
  • A vinyl record and album cover titled "Havana Cultura Remixed" by Gilles Peterson. The album cover shows a man walking on a Havana street with colorful buildings and vintage cars in the background.
  • Record album cover with an image of a Havana street scene, showing people sitting at a counter under a roof, with pastel-colored walls and stools, and a man with a white shirt sitting on the counter. The album title 'Havana Cultura: The Search Continues EP' is written in red and black text, along with artist and record label information.
  • A vinyl record partially pulled out of a colorful album cover, which features abstract artwork and text for 'Purple' by Speech Debelle, remixed by Sweetiando.
Display of various Equiano rum bottles and a boxed product on beige blocks and platforms.
The image features the signature of the name 'E. Gruiano' written in cursive white text on a black background.
Bottle of Equiano rum with a glass of poured rum and ice cubes on a brown surface, with a shadow cast by the glass.
  • A graphic showing different types of rocks: rainforest green labeled as Rainforest, light beige labeled as Limestone, and reddish-orange labeled as Deep Canyon, with a background of rocks.
  • Three buckets of wall and ceiling paint, each with different label colors: pink background with dark gray bucket, green background with white bucket, and red background with white bucket.
  • A cardboard box labeled "caraway cabinet draw unit" with icons indicating features, next to a minimalist illustration of a cocktail glass with a slice of lemon on a dark background.
  • Left side shows a storage area with orange shelving unit and a smaller matching orange toolbox on wheels. Right side shows gardening tools on a rusty metal garden bench, including a hand trowel, pruning shears, and gardening gloves. Below the bench are colorful flowering plants in pots.
  • Close-up of a modern wooden chair with gray patterned fabric upholstery and a GoodHome precision finish brush with a yellow label placed on a white surface.
  • Image showing a digital font preview on the left labeled 'Goodhome Typeface', with a sample text 'Regular' and the alphabet, numbers, and symbols; on the right, there are four seed packets for gardening, labeled 'carrot seeds', 'tomato seeds', 'cucumber seeds', and 'butterhead lettuce seeds' lying on soil in a garden bed.
  • Comparison of a logo design on a blue background with a person walking on a sidewalk carrying a cardboard box.
A white wall decorated with various photographs, fabric samples, color swatches, and sketches pinned with gold pushpins.
Stapler, two fabric swatches, and surface samples on colorful background.
Person taking a photo of stacked poker chips with a smartphone, shadows cast on the floor.

beauty & skincare
alcohol & beverage
Music & Art
Wellbeing
Non Profit
Community &
Public Spaces

What I Do

Hello, I'm Ana, and I'm proud to run an independent creative packaging and branding studio that creates good design with more heart.

As a design professional, I've built a diverse portfolio centred on culture, community, and sustainability. I'm driven not just by creating good design, but by doing good.

I've had the pleasure of working with various clients, bringing their ideas to life through branding, packaging, photography and art direction. My passion for ethical practices and inclusivity extends beyond my work and into my involvement with non-profits such as We Are Black Fish & Ninety Nine to One.
I firmly believe in the transformative power of good design and kindness. I strive to cultivate meaningful connections and positive change through my work.

I believe in talented people collaborating to create great & brilliant solutions, whether that be with other designers, photographers, brands or agencies. Instead of aiming above, I recognise the power of working alongside and across with like-minded people to create an environment where innovative design solutions thrive and leave a lasting impression.

Two black-and-white photo booth pictures of a young woman with long dark hair, wearing a dark jacket with a zipper, sitting in front of a plain backdrop. In the first photo, she has a slight smile, and in the second, she is making a playful expression.
Black background with large, bold, white text 'A.P.'

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The image displays the letters 'AP.' in large, bold, orange font on a black background.