Don't just do good design. Do good

Hi, I'm Ana, a UK-based British-Filipina designer, with a big heart and a real love for good design, and doing good.

I've built my career around design that means something, work centred on culture, community and story. I'm not just interested in good design, I'm interested in doing good.

Creating brands that are memorable isn't about a logo or a brand world on its own. It's about building something real, tangible and meaningful, design that people can connect with. That comes through strategy and story (a good story sticks with people longer than any list of what a product does), through good design, and through consistency, and truth over time.

I've worked across branding, packaging, photography and art direction, bringing ideas to life for a range of clients with my love & experience being within packaging and branding. That same care for ethical, inclusive work carries outside of design too, into my involvement with Black Fish and Ninety Nine to One, where I sit on the board for both charities.

None of this happens alone. I believe in working with talented people, other designers, photographers, brands, agencies, writers, not above them but across, beside them. The best ideas come from working alongside people who care about the same things and outcome as I do - good design, with heart.